Column

BANG ON. HOW TO BRAND THE SH*T OUT OF YOUR STUFF TO BE HEARD ABOVE THE NOISE. by Kylie Cobb

Published on Blank GC, 30 March 2017

We are bombarded by 3000+ images a day with some statisticians reporting we need to see something as many as 8 times to recognise it! How then, do you make sure your voice is heard above the visual noise so that when your audience is ready to ‘buy’, they think of you?

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BANG ON. THE POWER OF PICTURE-PERFECT PRESS SHOTS. by Kylie Cobb

Published on Blank GC, 25 January 2017

When it comes to media coverage, your mug shots matter. A bangin’ photograph purposed specifically for the press can be the difference between scoring a feature article and a mere mention. Pretty powerful huh?

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DELIVER KILLER. EVERY TIME.​ by Kylie Cobb

Published in Blank Gold Coast, December 2015

I was recently at an Evol Walks gig when I was reminded of a fundamental characteristic of successful musicians the world over – be there 2, 20 or 200,000 people in the audience, creating a mind-blowing experience is critical to raising your profile and building your music business.

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BANG ON! WITH A BANGIN’ BIO by Kylie Cobb

Published in Blank Gold Coast, October 2015

A bangin’ bio is a must for every band or musician, big or small, emerging or established. Ever wondered why or how the band or musician next door is getting all those interviews, reviews and cool gig opportunities? Good music aside, a bangin’ bio is one of your most powerful weapons to power-up your industry profile.

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