We are bombarded by 3000+ images a day with some statisticians reporting we need to see something as many as 8 times to recognise it! How then, do you make sure your voice is heard above the visual noise so that when your audience is ready to ‘buy’, they think of you?
Well, first and foremost, you must have a clear idea on who your audience is, exactly what it is they are buying (music, tickets to a show, a sense of belonging) and what appeals to them.
Then, you need to take that info and brand the shit out of your stuff! That means consistently presenting your visual media across all of your platforms (photography, logos, colours, language, tone, sound, style etc.) so that it becomes identifiable and recognised as uniquely you.
Here are some ideas on how to do just that:
- Think of your business as a person, with its own personality and identity – what does it look like, sound like, feel like?
- Define who you are, your point of difference and where you fit in the scheme of things now (and in the future).
- Make sure your branding reflects your ‘product’ and resonates with your intended audience.
- Create a branding system with values and key identifying elements that allow you to mix things up to keep it interesting but recognisable as you.
- Invest in professional services as soon as humanly possible (graphic design, photography, web design).
- Apply your branding elements consistently across all marketing channels (social media, advertising, products)
- Be creative, bold AND strategic.
IMAGE (c) Hanna Hervall
By Kylie Cobb